Mehler Mockup

MEHLER Elektrotechnik - How to make work easier with a catalog

About the project

Hard Facts

New web presence

A new, completely revised design was needed to represent MEHLER in a new style.

Efficient and fast

By using Nuxt 3 as a web framework in combination with the headless content management system Storyblok, the result was consistent, fast and flexible for future adaptations.

Over 11.000 online products

A new online shop/catalogue has been launched on the new website with over 11,000 products that were previously only available in a printed catalogue.

Over 1 Mio. individual configurations

Almost all of the approximately 11,000 products can be individually configured online and added to the shopping basket.

Automation is key

The products are stored in an ERP system. Thanks to various adaptations and automations, products are now automatically loaded into the catalogue and always kept up to date.

Multilingual Content

Of course, the new website is also intended for a global market, and with Storyblok multi-lingual content is not a problem - it's fun.


MEHLER Elektrotechnik Ges.m.b.H. has been founded 60 years ago and has its headquarters in Wolfern near Steyr. They are the right partner for the production of all high- and low-current switch cabinets as well as special constructions.

The production focus is on the manufacture of:

  • Meter distribution boards for all energy supply companies in Austria

  • control cabinets for industry and mechanical engineering

  • construction site power distribution boards

  • IT data transmission cabinets

  • special enclosures and intelligent charging facilities for electric vehicles.

The Client

We solved

The redesigned website of Mehler Elektrotechnik Ges.m.b.H from Wolfern, Upper Austria presents itself as an innovative platform that impresses with its outstanding online catalog for control cabinets. The main task of this project was to create a user-friendly and efficient solution that allows users to individually configure control cabinets in addition to a new website.

To do this, over 11,000 products had to be automatically parsed from the ERP system and loaded into the catalog. A catalog or store without a user system would not work, so the catalog was also given store functionalities such as a shopping cart, user-defined discounts and the option of requesting the contents of the shopping cart or generating a PDF from it.

Each article also has specific details that are constantly updated - so it was important that article data sheets are always up to date.

The Task

We provided

The solution was pretty clear. The new website including the online catalog was implemented in Nuxt 3 as a front-end framework and linked to Storyblok as a content management system so that the content editors at MEHLER can edit the content at any time without worrying about guidelines or ruining the layout.

Part of the task was also to make the site multilingual, which was of course no problem in this setup with Storyblok.

To synchronize over 11.000 available products, an API connection with the ERP system had to be programmed for the catalog itself. To maintain performance on the web, products are continuously updated in the background when necessary. With this approach, the user has no long loading times and can configure his products quickly and easily.

The Solution

MEHLER Home Mockupmehler mockup tablet
desktop mockup mehlerMockup- MEHLER Store


What the customer says

Portrait Thomas MehlerWith the agency Werbeberg, we have found an uncomplicated partner with young and motivated employees. Communication during the whole project, as well as during follow-up support with regard to additional customisation requests, is extremely simple, and the implementation is straightforward. Above all, we appreciate the fact that Werbeberg is a company with strong regional roots.

MEHLER Elektrotechnik - Geschäftsführung/Verkauf, Technik

Thomas Mehler

Portrait Markus HauptmannOur new website has exceeded our expectations. Thanks to its modern technology, we can now easily integrate our articles from the existing ERP system in our online catalogue. The ability to customise products is presented to our customers in a user-friendly way. The fast loading times of the shop are particularly impressive and clearly set us apart from our competitors. We are extremely satisfied with the performance and user experience offered by our new website.

MEHLER Elektrotechnik - Leitung IT

Markus Hauptmann

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