Advertising films

Advertising films are longer, more elaborate and exciting commercials that are often shown in cinemas, but they are also often shown on television or the Internet. This can include image films, for example.

The creation of an advertising film

• First step: defining the goal

Before you start, you should think about what you want to achieve with a promotional film and also who you want to reach - who is the target group?
Questions to consider here: What do you want to show? Do you want to present a product or perhaps advertise the company? The design of the video changes depending on what and who the goal is. That's why a detailed briefing is carried out in advance, in which all these important things are clarified and recorded.

• Concept & script

The next step is to create a concept, a film outline.
A concept is the first formulation of the realization of an idea or a goal. Without the concept, the idea remains an idea.

A Screenplay is developed on the basis of the concept.

• Organization

There is a lot to organize before the shoot. The locations, film actors, etc. have to be found, possibly even through a casting. The right equipment must also be selected and a suitable crew hired.

• Finally the time has come: the shoot

The concept comes to life, the lights go on and the location is immersed in the desired atmosphere. Little by little, the promotional film is created. The director works on the artistic realization of the concept.
After the shoot, the Post-production everything is put together into a finished film. Music, sound design, color correction. All these steps give the commercial its finishing touches.

Once all this is done, it is of course also important to communicate the advertising film to the target group. There are many ways to distribute it. YouTube ads, cinema screens, social media ads and many more. It should be well planned where the film is played in order to reach the target group.

Your advertising film from Werbeberg guarantees you the attention of your target group, contact us without obligation and we will discuss your idea!