Is offline marketing out?

Differences between online and offline marketing
Digitalization is currently in the foreground, which sometimes makes people forget that advertising has a common goal: You want to draw attention to the company or brand, reach customers and strengthen or form the brand identity.

Online marketing uses:

• Websites, possibly with an integrated store, blog, etc.

• Social media such as Facebook and/or Instagram

• Newsletters

• Advertising placements with well-known search engines

• Content marketing such as Influencer marketing

The advantage is that many potential customers can be reached. However, in order for interested parties to stay with you, you need to constantly work on it and it needs to be well and professionally structured.

Offline marketing uses:

• Advertisements and editorial reports in Print media

• Local advertising such as posters

• Radio and TV advertising

• Flyers, brochures and business cards

With offline measures such as advertisements, radio and TV commercials, the cost factor is usually higher, but you can also reach a far-reaching, large audience.
With postal advertising, such as the distribution of flyers and brochures, potential customers can be targeted.

With a good Combination of online and offline measures is the most effective way to generate new customers and retain existing ones. In practice, for example, if customers have data such as the website, telephone number or QR code ready to hand on a brochure, business card or flyer, it is easier for them to contact the company or make a purchase there.

Are you interested in successfully communicating your products or services to your new customers?

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