Photography in advertising

Commercial photography is a comprehensive, large area of professional photography in which images are produced for advertising purposes.

It is basically an umbrella term from the photography industry that describes a group of photographers who specialize in marketing products and services through effective advertising images.

The aim is to arouse emotions.

In addition to product photography, the real difficulty lies in capturing often abstract things such as health, quality of life, joie de vivre, i.e. emotions, in a photo.
The aim of advertising photography is to make the consumption of the advertised products or services attractive.

The largest area of advertising photography is Product photography.

Here are just a few examples:

• Portrait photography - for advertising ambassadors, election posters, etc.

• Landscape photography - mainly for tourism

• Architectural photography - for hotels, tourism, banks, architects, etc.

An advertising photographer who specializes in architectural photography and the sale of real estate, for example, must not only photograph the building, but also capture the emotions of a happy family at the same time.

The effect
We rarely realize the psychological effect that photographs have on us.
For example, seeing a picture of children playing peacefully in an idyllic meadow creates a feeling of harmony, joy and serenity. However, if we see broken glass or even a knife lying around in the same picture, we feel uneasy, worried and afraid. It is precisely this manipulation that is used in advertising photography, but by more subtle means than in the example.

Once again, one thing is decisive:
The target group.
Young people are more likely to appeal to fun, challenges or ease

Young families yearn more for safety and security

Older people attach great importance to their health and to being secure.

Advertising photography is therefore usually designed to appeal to specific groups, but to reach as much of the masses as possible.

Advertising photography is a necessary, unavoidable tool when it comes to selling and marketing products and services.