Advertising on social media

The Social media marketing can be thought of as digital referral marketing. Platforms such as Facebook or Instagram are used to collect usable data and information in real time about which people and groups of people see the advertising campaign and how they interact with it.

The difference between this form of advertising and traditional advertising media becomes clear when they are compared.
In this sense, advertising media such as newspapers, magazines, posters and advertisements as well as radio and television are considered traditional. The basic principle here is the Spreading a message, that is linked to the company or brand. The focus is on a clear call to action. Depending on how the recipient receives this message, he or she processes it individually.

Social media marketing is also based on the transmission of a message.

However, once the advertising message has been received, the recipient can leave a comment or spread the message themselves in their environment - making the recipient an advertising medium Recipient becomes an advertising medium.

Depending on where the respective target group is located, you have to consider where you want to place the advertisement. In addition to sponsored content, stories can also be created in which products or services are advertised. However, it is important to ensure that the advertising is always labeled as such.

Platforms for social media advertising are, for example

• Facebook and Instagram

• Pinterest

• TikTok

• Twitter

• LinkedIn

• Youtube

Interactive and social
With this form of marketing, companies rely on user interaction and user loyalty. Potential customers become fans instead of just being recipients of the message. They pass on the advertising message independently, interact and communicate within the social media campaign.

Unlike traditional platforms such as newspapers or posters, social media marketing relies on a mixture of texts, images, videos and now also audio. This means that all formats that were previously found in different places can be found in one place. A combination of everything is also possible, popular and successful.

Advantages

• Precise playout possible thanks to target group targeting

• Increased interaction with customers

• Generation of leads

• Increase in brand awareness

• Precise analysis and performance measurement of social media advertising

• Cost control

• Automatic recording of interactions with the advertisements (clicks, views, etc.)

Tips for good implementation

Before placing an advertisement, you should be clear about

• The target group

• The content or editorial plan

• The goals to be achieved.

At Werbeberg, your advertising agency, we will create your social media campaign and advise you!