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An advertising agency is a service company that provides consulting, conception, planning, design and implementation of advertising and communication measures for its clients. An advertising agency is a pillar of communication for many companies. An advertising agency serves as an intermediary between customers and the various advertising platforms.
What types of advertising agencies are there?
Classic advertising agencies: mainly offer communication in the print sector, television and radio.
Full-service agencies: also offer websites, press work and direct marketing tasks, as well as the services of a classic advertising agency.
Internet agencies: offer communication on the Internet. The focus here is usually on advertising, marketing and communication strategies.
PR agencies: specialize in public relations. They ensure that the client's articles are published in the appropriate media and reach the right target group.
Dialog marketing agencies: offer more social media marketing and provide a direct interface to the target group.
Media agencies: offers advice on the publication of advertisements and commercials on the right media.
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