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Color gradients
To create an exciting color gradient, several colors are gradually blended together to create depth and dimension in the logo. First of all, it is important to think about the logo colors, which must of course match the brand. Often two or three colors are used that flow smoothly into one another to create this modern effect.
3D logos
3D logos are particularly exciting when they are reinvented. For example, you can add an interesting texture or blurred elements and color gradients. This trend is particularly effective in digital, as it ensures that the logo literally jumps out at you from the screen. To achieve this effect, you can use shadows, color gradients and textures to trick the viewer's eye and make the logo look realistic.
Typography with form
Text and graphics work particularly well together in this logo trend and create harmony in the logo. The special thing here is that the text is not just an accessory, but actually part of the design. Used correctly, this trend is perfect for integrating lettering and emphasizing the brand personality.
Stretched and continuous lettering
Designers are playing with stretched, elongated letters and curved, continuous typefaces this year to create a boundless, infinite look. Custom typography is being used to speak to the deeper meaning of brands. A much greater visual variety makes this trend particularly interesting.
Experimenting with line width
Logos literally go through thick and thin with the brand. in 2022, we will see many logos that use different line thicknesses. They play with balance to add depth and complexity. They are particularly dynamic and future-oriented.
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