Essential: The script.

Why should you write a script?
By thinking things through in advance, you are more likely to get the full potential out of a video or movie. Scripts ensure that everything that is planned is actually shown. It creates a common thread that you can follow. This creates a more enjoyable movie or video experience for viewers.

How is it written?

• Briefing

This written document contains answers to questions such as: What is the topic? What is the aim of the video or film? Who is the audience? What insights do you want viewers to gain?
The briefing is an important part because it keeps you on track so that you don't lose your way.

• Concept

Simply put, the concept is the basis, the Skeleton of the script.
There are many different approaches here. A traditional point of view structure works perfectly. The important thing is not to make it too complex. You should be able to skim through everything quickly and see whether the message has been logically structured or whether something important has been forgotten.
The concept is easier to revise than the script, so you should spare no effort in correcting errors here - it's best to have someone else from the team read over it and get feedback. This way you know straight away whether the structure was created logically and can make any necessary adjustments.

• Dialogue

The next step after the concept is to build a body from the skeleton and to form entire sentences from the key points. It is important to establish the tonality of the entire film or video here.

• Bait & introduction

The purpose is to immediately grab the viewer's attention and keep it. The viewer should already "bite" in the introduction and not let go of the fishing rod.
What to consider with the bait:
Viewers are specifically looking for something specific on the internet, unlike someone who is bored zapping through the channels hoping to find something interesting. Depending on where you place the video or film, you should therefore adapt the bait accordingly.
The introduction contains both the bait and some detailed information so that the viewer immediately understands what it is all about.

• Body

After the introduction is done, it's time to give the audience what they came for. The sooner they get that, the more involved they will be. And that's the key to success. It provides order and keeps viewers from getting lost and conveys irresistibly crafted content.

• The conclusion

For videos, a call to action can follow the content. A farewell is also well received here.