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Tips for corporate design:
Concrete goals
The target group and persona should already be defined. The emotions, associations and values that the company wants to make recognizable are then defined.
Personal & unique
The company should be unique. Contradictions and things that are perhaps not traditional are something unusual. This is how the target customers will become aware of the company.
Be creative and don't get sidetracked!
Corporate design refers to the uniform graphic design of all company appearances. In other words, the appearance of the company. This makes it easier to perceive the company as a single entity. Examples of what is included in the corporate design are logo designs, business equipment, business cards, website and image brochure.
The W questions:
What should the company communicate?
Which target group should be addressed?
How does the company differ from others?
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