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Television
The most common mass medium for the distribution of advertising spots.
Advertising spots in electronic media, such as television, have the advantage that they can be seen by combining several Sensory perceptions a greater Closeness to reality and thus have a stronger activating effect on consumers.
The use of commercials on television is recognized after Seconds billed by the second. Therefore, the commercial should generate as much positive attention as possible in the shortest possible (broadcast) time.
This compulsion to get as much as possible under one roof in as short a time as possible gave rise to the TV commercial.
The advertising or TV spot is therefore characterized by brevity and conciseness. Standard lengths are 10, 20, 30 and 60 seconds.
The majority of commercials are structured in such a way that they capture the viewer's attention at the beginning with an unusual situation. This is then resolved with a surprising twist, followed by a clear call to action.
In most cases, the commercial can and is also reused for other media such as social media.
Radio
Alongside television advertising, radio advertising is one of the most widespread forms of advertising. It is cheaper than TV commercials and newspaper advertising and therefore offers an attractive alternative or supplement to other mass media.
However, radio advertising tends to receive less attention because most people listen to the radio in the background, i.e. alongside other activities such as sport, at the office or in the car. This is why it is essential to regularly Repetition of radio advertising in order to reach the target group.
In all cases, the first step is to reach the Target group to determine.
No matter how creative the idea, no matter how high-quality the implementation - if it does not resonate with the target group, a spot cannot be successful. The exact needs and wishes of the target group must be precisely determined.
TV commercials can and often are also shown in Cinema or on the Internet reused.
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