SEO - Tips for texts

SEO - Search Engine Optimization

The aim of SEO is to achieve a better, i.e. higher ranking in the search results, whereby potential customers or interested parties.

• reach the homepage,

• Make contact

• or buy the offered product

SEO for texts
Whether for product descriptions or blog posts, the more the texts on a website are geared towards Google's search criteria, the more likely they are to be "rewarded". This means that more and more visitors will reach a company's website. With the right tactics, companies can generate new orders.

With the SEO Headline determines whether the visitor reads the rest of the text or not. That's why a well-formulated headline is important. The most important SEO headline on a website is the so-called H1, i.e. the main headline. The body text is defined as "normal text", which is how the search engine recognizes the difference.

The Loading time is an important optimization factor, because nowadays it is extremely important that a website loads quickly and smoothly, otherwise there is a risk that the visitor will quickly jump back to the search results to get his information or products from the competition.

Tips to keep the loading time fast:

• Images should only be uploaded in the size that is actually needed. The file size should be kept small.

• If videos are to be uploaded to the website, it is ideal to limit yourself to a single video that is not too long. This is because videos are very data-intensive and must be loaded completely when the page is loaded.

• Plug-ins or features on the website are of course often practical, but you should not overdo it, because too many can significantly affect the loading time.