Why product videos work

Product presentations offer the target group a simple understanding of what the product does. The videos are a helpful tool to show in a simple way what a product can do.
Especially when, for example, products are sold purely online and there is no showroom available for customers to try them out.
One thing is clear online; consumers are demonstrably more engaged with video content. The likelihood that they will buy the products increases enormously as a result of these videos. They offer the potential buyer a well-rounded perspective on the product by allowing them to see it in action and from different angles.

In addition to the presentation, product videos are also ideal for increasing awareness of the product, as they are excellent for sharing on social media channels.

That's what matters:

• The mix

The challenge is to find the right Mixture of entertainment, advertising and information information.
Dry information on functionality is the reason why nobody wants to read product descriptions. However, a certain amount of technical explanation is necessary for customers to understand what it is all about. This is the only way he or she can identify the personal added value for themselves. At the same time, the video should also convince them to buy. There is a fine line here too, as customers should not get the feeling that they are being presented with a purely promotional video.

• The content

Product videos should be short - true to the motto: The spice is in the brevity!
They therefore offer little time and space to present information. It is therefore important to weigh up the relevance of this information. As always, content is key.
Target group-specific content and selected information that is of interest to them will lead to success.

• Target group

As already mentioned, the target group is once again an essential part of all decision-making processes. Only if the target group is known, if you know what makes these people tick, can you get the full effect from the product video.

What types of product videos are there?
Once again, the type of product video to be created depends entirely on the target group. But what types are there?

• Product demo video

This is more of an awareness video. It is created without a call-to-action, without a push-to-buy. It is really only about showing the product on the market, but also describes the possible applications and the most important features.

• Explanatory video

Here the target group are aware of the brand, the company and the products on offer, but are still considering other options and alternatives. These videos can be used to show the functionality, unique selling points and benefits in more detail. While the main focus of product demo videos is on the function, explainer videos are more focused on the benefits. More in the direction of "How will the product benefit me?"

• Review and unboxing videos

As customer reviews build up an enormous amount of trust, these review videos can be just the thing to convince potential buyers.