Packaging design

Packaging has a number of advantages.
It protects products during transportation and delivery, provides protection for products during storage and is even essential for the preservation of some products.
Required mandatory information and advertising texts find their place on the packaging - it also serves to stand out and differentiate from other, similar products.

We are often not aware of it, but the shape, material, colors, lettering and graphics are often decisive for a purchase decision.

The packaging is often the only thing consumers see of the product when it is on the store shelf. And on the shelves, the same product categories are usually placed next to each other, which means that the packaging has to fight for the customer's attention.
This is where the magic word "packaging design" comes into play.
Consumers want to be convinced - and the packaging design just mentioned plays a very important role in this.

Packaging design is not just about dealing with a product, but first and foremost with the target group. After all, different characteristics are more important for young customers than for senior citizens and vice versa.

Using packaging design for your own marketing
Some manufacturers use the packaging design to draw attention to other products of this brand, such as other flavors - according to the motto "Try also..."

Good packaging design must..

• Stand out from the competition,

• Appeal to the target group,

• Be practical and protect the product during transportation and storage,

• Be easy to open and remove, and

• Be creative.