Marketing

Portfolio

A portfolio is a Foldercontaining completed texts, photos, videos and graphic design.
It is used in many creative industries and forms the basis for references and recommendations.

A portfolio can also be Online be designed online.
A portfolio can be created online on your own website. In addition to the classic portfolio, it helps to attract the attention of potential customers.
An online portfolio also offers more possibilities through videos, multimedia and more. The online portfolio is ideal for photographers and graphic designers.

Advantages of an online portfolio
A portfolio website becomes a central point of contact for the target group, new customers, agencies and all interested parties. You can easily redesign your online portfolio at any time and always keep it up to date.

6 tips for a successful portfolio:

Only completed work and projects should be shown, and only the good or even only the best work.
Under no circumstances should you just throw everything in. You should take enough time to go through all your work and only select the ones you are proud of, the ones you think are really special or the ones that have been particularly well received. As the attention span online is even shorter, show readers the best works first.

If a project has been particularly successful, it can also be presented in this way.
The feedback you have received can be added here.

All styles can be shown, which creates variety. However, the whole thing should be organized and follow a common thread. For example, works can be sorted by color or theme. The whole thing can also be done in a creative pattern - for example, by alternating between a black and white and then a colorful picture.

You can also think about which target group you want to address.
Depending on this, you can include and highlight certain works in your portfolio that particularly appeal to this target group.

If you opt for an online portfolio, the images and videos should be shown in the highest possible quality.

Regular updates
The portfolio should be updated at least once every 6 months to keep it up to date.


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