Marketing out of the box

• Emotions

Many marketing campaigns lack not only creativity, but also emotion. In the vast majority of commercials and advertisements, the focus is much more on presenting one's own product in the best possible light and emotions are completely forgotten. However, most consumers feel more comfortable with advertising that triggers joy or amusement. How can you manage to arouse positive feelings in people? It all depends on the target group. To evoke a certain emotion, you need to know exactly what makes your customers tick.

• Storytelling

One of the most important disciplines is storytelling. A captivating, comprehensible story about the company, product or service that will be remembered. This is not easy, as we are now so saturated with new things that we might like at first, but quickly forget. It is therefore all the more important to arouse the right emotions - ideally positive ones.

• Credible values

If you want to arouse emotions in your customers, you have to represent them credibly. You can only achieve such a position if you deliver what you promise.

Another point here is: What makes the company special? Who is behind it and why exactly is this product the best for customers?

Marketing always works according to the same rules - the usual channels are used, nice texts are written, and so on. But what really sticks? Advertising has become static, everyone goes with the flow, those who break out of it stand out.

And that's exactly what marketing out of the box is all about.

The fact is: much more is technically possible than is currently being used.
One example of this is the integration of 3D toursto give customers the best possible experience.