Branding

The aim of branding is for the brand to stand out through its Unique selling proposition (USP) to become the company's flagship, arouse customers' emotions and thus be remembered for a long time.
By creating an Image - an image that consumers have in mind when they come into contact with the brand - an attempt is made to create connections on an emotional level in order to increase the intangible value of the brand and gain customer trust and loyalty.
The perfect brand therefore continuously conveys a certain image that communicates the unique benefits of the products and the added value they offer, thus building an emotional bond with its customers.

The process of branding:
Refers to the process of researching, developing and applying specific attributes to one's brand so that consumers begin to associate the brand with the corresponding products or services.

Reasons for branding:
Companies can use a brand to express their identity and make a name for themselves.

Customers build a connection with the company when they recognize themselves with the values that a brand conveys - the customer chooses the brand more quickly.

A sophisticated brand also forms the basis for marketing and advertising