Marketing

5 things a good website needs | 2020

  • Designlove at first sight. The best way to make a website stand out at first glance is, of course, the design. Up to date, modern and above all: responsive. Responsive design means that the website adapts flexibly to all end devices, such as PCs, laptops, tablets and smartphones.

  • SEO: SEO is English and means Search Engine Optimizationsearch engine optimization. This includes all measures to make a website and its content more visible and easier to find for internet users and web search engines (such as Google or Bing).

  • Content: A beautiful website alone is not enough. It is important that the content is right and relevant, relevant, relevant. Copywriting is a complicated discipline, but can work wonders - you can tell relatively quickly who is just talking hot air and who is inspiring others and making them think.

  • Ongoing support: Ongoing support, maintenance and installing important updates will keep your website on the ball and relevant to your target audience. It is also important that the content remains up to date - especially when it comes to factors such as opening hours, e-mail or telephone numbers.

  • Call to action: If you want visitors to become customers, the best way to do this is with a so-called call to action, i.e. a subtle "Why don't you give me a call?". In any case, it is important to involve users and get in touch with them. Regardless of whether you use a contact form, telephone or online chat.

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